The marketing landscape is constantly changing and evolving, and digital marketing has become an integral part of any successful marketing strategy. For marketers looking to capitalize on digital marketing, two of the most popular platforms to consider are Pardot which has been officially renamed to Marketing Cloud Account Engagement, and Salesforce Marketing Cloud.
Marketing Cloud versus Pardot: What’s right for your business?
In an era of unprecedented competition, optimizing marketing operations so you get to the top and stay there can be a complicated, daunting process. But marketing automation can make it a whole lot easier. As a trusted Salesforce Consulting Partner, SaasWorx can help you choose the best-fit marketing automation platform that boosts sales, powers your personalization strategies, and drives customer loyalty.
Salesforce Marketing Cloud: A powerful personalization engine
Salesforce Marketing Cloud offers powerful B2C marketing automation tools for creating personalized customer journeys across email, social media, and mobile. Marketing Cloud is ideal for retail and FMCG (fast-moving consumer goods) industries, as well as customer-facing businesses in fintech and healthcare.
- One-to-one customer journey builder
- Built-in web and mobile analytics
- AI-powered insights into prospect activity
- Real-time tracking of customer interactions
- Social media marketing
- Display advertising Account engagement
- Loyalty management
Why use Salesforce Marketing Cloud?
- Highly targeted marketing campaigns
- Real-time customer engagement strategies
- Cross-channel marketing
- Extensive integration options
- Multi-channel data collection
- Advanced campaign performance analytics
- Seamless integration with Salesforce CRM through Marketing Cloud Connect
Marketing Cloud Account Engagement (Pardot): A full suite of B2B marketing automation tools
Pardot is a powerful email marketing tool that enables marketers and sales managers to automate customer segmentation and send targeted messages. Pardot gives your company a widespread efficiency boost across all major metrics and improves revenue quickly, provides a more accurate view of marketing performance, and helps internal teams maintain alignment.
- Email template editor
- Lead generation
- Landing page builder
- Lead nurturing
- Lead scoring and grading
- Prospect activity tracking
- ROI reporting
- Account-based marketing
Why use Pardot?
- Sales and marketing teams' alignment
- Enhanced lead management
- Sales enablement
- Automation of lead assignment
- Personalized marketing campaigns with dynamic content
- Campaign performance tracking
- Integration with Salesforce CRM through Salesforce connector
Pardot and Salesforce Marketing Cloud are both powerful marketing automation tools, but they serve different purposes.
- The key difference between the two is that Pardot focuses mainly on B2B marketing, while Salesforce Marketing Cloud focuses on larger-scale B2C marketing.
- Pardot is designed to integrate with Salesforce CRM and Sales Cloud, while Marketing Cloud is built to be an all-in-one platform across the customer experience.
- Pardot offers email automation, lead scoring, and segmentation, while Salesforce Marketing Cloud provides AI-driven insights, personalized campaigns, and cross-channel customer journeys.
- Pardot is also an easier platform to use, while Salesforce Marketing Cloud is more complex and takes longer to learn. Ultimately, the best platform to choose will depend on the specific needs of your business.
- Pardot was built to help companies build relationships with their customers and prospects, while Salesforce Marketing Cloud focuses on helping them reach their target audience with personalized messages.
- Pardot is best for small to mid-sized businesses, providing a comprehensive suite of marketing automation capabilities. Salesforce Marketing Cloud is a great choice for large businesses, offering an extensive set of data management, segmentation, and personalization capabilities.
- Pardot has a simpler interface, making it easier for users with limited technical knowledge to get up and running quickly. Meanwhile, Salesforce Marketing Cloud offers more complex data management and reporting capabilities, allowing businesses to dig deeper.